Updated: Sep 5, 2022
By Dan Reagans
He might be the world’s hottest rapper. And he loves rhyming about reefer. But will Baby’s brand new strain, ‘Wham!,’ pass the First Toke test?
On Friday August 26, Atlanta golden child Lil Baby birthed a new cannabis line. His Wham! brand is more than just a quick “dank you” to fans as he prepares for his next album run. Wham! is the legacy dealer’s first punch at legal cannabis. And it doesn’t look like it will be his last shot at the licensed game.
“I was selling weed when they came out with ‘White Tee,’” Baby rapped in 2018, nodding to the 2004 ATL classic, “White Tee” by Dem Franchize Boyz. For reference, Baby was born in December of 1994. Suddenly, his rap name makes a lot of sense, right?
His influence on the streets of Atlanta runs so deep, his 4PF rap crew was blamed for the Obama Runtz rush of 2020. But starting April of this year, Baby started rolling out Wham!, along with The Holding Company behind it.
The details of WHAM!’s business ties are mostly private, for now. But Cookies CEO Berner, GUMBO CEO Luka Brazi, and Joke’s Up! CEO Yung LB are all supporting the movement in their own unique ways.
THC-heavy cannabis is far from legal in Baby’s home state of Georgia, but small amounts are decriminalized in the city of Atlanta, and other municipalities. And low-THC oil is the only option approved for GA’s medical patients. Lucky for Baby, the global appeal of his music means he doesn’t have to wait around for The Peach State to get in the game.
A clean, relaxing buzz for the bosses
From the first toke, Wham! hits fast, with a relaxing, but not sleepy buzz. When you crack the package, poignant gassy nodes fill the room. But after the initial rush of gas, Wham! carries more subtle hints of octane mixed with piney outdoor terps that can melt tension at first sniff.
The flower is cured to perfection. With no messy or sticky breakdown, so rolling prep is quick and easy. When you’re paying $72 for an eighth (3.5 grams), you want to make sure every bit of THC goes into your roll-up. Wham! doesn’t leave the good stuff stuck in your grinder or on your fingertips.
This is best used as an evening bud that melts the day’s stress away. It won’t put you straight to sleep, but it does go straight to the body without an intense head rush.
Although this flower will have users laid back and relaxed for 30-90 minutes, the high doesn’t linger or feel oppressive. Depending on THC tolerance, heavyweights may find themselves rolling up more sooner than later to keep the vibe alive.
Wham! final verdict
The quick buzz is convenient if you’re a boss who needs a quick break or mellow rush. But those who want intense medical effects that will put them on their bottom in one punch might find Wham! requires a couple extra hits to finish the job. The effects are playa, but the price is not. If it wasn’t for the high ticket, I’d say this is the A-minus grade cultivar you keep in the cut for calm occasions. But these inflationary times mean Wham! gets curved to a B+ overall.
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