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Hall Of Flowers: A Magical Year In Santa Rosa

Hall of Flowers’ Santa Rosa event has become a premier industry event for cannabis companies and brands. Every year, the Sonoma County Fairgrounds is lined with innovative products and technology. Hall of Flowers fosters an organic atmosphere for the industry to gather and interact with each other and the community.

However, this one was different. There was something magical in the air at the Hall of Flowers event this year. We couldn’t quite put our finger on it, so we asked the Bear Humboldt and Proper Wellness teams to share some of their stories.

2022 HoF: What Made it Magical?

The industry was truly buzzing after the October 2022 event in Santa Rosa. In the midst of a rough year in the California cannabis market, it feels like there is still a lot of momentum and innovation happening every day.

One note from our discussions with the Bear and Proper teams was that this year was very different from years past. Where previous HoF events were flooded with each of the big-name brands pulling off massive marketing stunts, this event was considerably smaller. It allowed the community atmosphere to have a substantial impact. Bear Humboldt’s Co-Founder Taylor Lefevre noted that the presence of the authentic players and legacy farms in the room stood tall.

Furthermore, Dee Sidhu, VP Sales and Marketing at Bear Humboldt felt that the event largely featured Humboldt brands and companies. This energy bubbled up with the collective mindset that ‘we’re in this together,’ allowing brands to showcase the quality of products from Humboldt County and the Emerald Triangle.

Logan Carter on the Proper Wellness team shared how collaborative conversations were happening all around the event space. Specifically, talking about product innovations that were only pipe dreams a few years ago. For example, some of the solventless and rosin products that are starting to enter the market here in 2022.

One motto that Justin Gaffney, Co-Founder at Bear Humboldt mentioned was that everyone is simply trying to survive in the California markets at the moment. In the midst of all the turmoil going on in the industry, this event shows us that ethics are still truly at the forefront.


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