By Shawn Grant and Tay Tousana
Vic and his team took Leafly under the hood of his new legal weed venture, 93 Boyz, which happens to be Illinois’ first licensed Black-owned cannabis brand.
Spark your engines. The 93 Boyz are taking off with Illinois’ first Black-owned cannabis brand. In May, the company made its official debut with fire pre-rolls that come in tubes resembling foreign sports cars. Their flower hit stores shortly after, and they’ve been selling out of Chicago dispensaries ever since.
Founded by Chicago musician, entrepreneur, and actor Vic Mensa, who hopes to play Prince in a biopic one day, and Preston Oshita, also known as rapper Towkio, the brand comes complete with flavors like Super Donut and Hood Candies.
“As someone with a lifelong experience of anxiety and depression, it’s amazing to be able to help people facing those and other issues while working with something I love,” Mensa told reporters in June.
As the 93 crew took off this May, Leafly linked with Vic and the Boyz to ask how they did it, what’s next, and where to find their products across Illinois.
What are you smoking right now?
“I’m smoking Pixie (by 93 Boyz), which is indica-dominant. It’s probably one of my favorite strains right now. But we’ve got some new genetics that are on the way that are almost out of the grow. So I’m excited to reveal those.” Vic Mensa
A month after we spoke, those new genetics hit Chicago dispensaries in affordable $50 eighths. You can now order flavors like Super Donut, Jet Fuel OG, and The Lotto from Ascend dispensaries across Illinois using Leafly’s dispensary finder.
Giving back a portion of every puff
93 Boyz grabbed their name from Mensa and his co-founders’ birth year, 1993. Yup, that means the “boys” are approaching the big 3-0. (93 Boyz)
93 Boyz works with SaveMoneySaveLife, a Chicago-based Indigenous and Black- led nonprofit, to advocate for equity in cannabis and prison reform. Vic and the Boyz also gave out free gasoline to Chicago residents this summer, as prices peaked. The entire cannabis industry took notice of the brilliant promotional stunt, which further established the brand’s goal to pair top-shelf genetics with a core mission focused on giving back to the community.
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