Major Food Brands Want to Get Rid of Cannabis Copycats

By: Maria Loreto

Aside from the fact that cannabis edibles are growing in popularity, there’s also the fact that weed products in the U.S. love to market their items as enticing candies and sweets, some, in fact, copying the designs of such treats as Cheetos and Oreos.

That being the case, it was only a matter of time before big brands got involved.

The Washington Post reports that major food and beverages companies are calling on U.S. Congress to take a stance against these products, thereby helping to prevent their spread. The companies, which include Kellogg and General Mills, want to expand on a law called the Shop Safe Act, which spells out that THC products cannot mimic their brands from being sold and distributed.

These brands are not only concerned about the use of their iconography, they’re also responding to a rising trend of accidental cannabis overdoses, a number that includes children lured by the appealing packaging of edibles in the U.S.

“I don’t imagine a lot of people are trying to dose kids,” epidemiologist Danielle Ompad told The Washington Post. “But kids have gotten a hold of people’s products. Even if parents have carefully put them away, kids are crafty little creatures,” Ompad said.

While she makes it clear that the majority of cannabis edibles don’t copy the look of well-known brands, the products of concern are more likely to be unregulated and sold online. These products often employ puns of non-cannabis goods and and have similar packaging of wares with which many are already acquainted. The Shop Safe Act bars the sale of counterfeit products. Brands want these new rules to be revised, adding the term “famous mark,” which would prevent other products from using colour motifs and designs that are associated with the original brand.

Reputable cannabis brands are taking measures such as making their packaging childproof and adding clear labels on wrappings.

Still, it’s up to parents to consume their edibles and marijuana products responsibly, ensuring these are kept safely out of reach of their kids.

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