In Bangkok, Thailand WeedHub launched as an online platform and media for cannabis. “We are here to change the general perspective that cannabis is bad, illicit, and harmful,” says Albert Goh. “We believe that cannabis is not any way more harmful, intoxicating or addictive than alcohol or cigarettes.”
According to the UN Office of Drug and Crime, cannabis is the most widely cultivated, trafficked and consumed drug worldwide. As per one estimate, the global cannabis market, which was valued US$10.6 billion in 2018, will reach US$97.35 billion by the end of 2026. Despite the growing demand worldwide, the possession and use of cannabis is illegal crime in many countries around the world. However, a call to legalize is gaining momentum. Asia is not far behind in the growth of the industry, which is expected to reach US$22.87 million by 2027 from US$2.32 million in 2019. Southeast Asia is also slowly opening up, with Thailand legalizing medical cannabis. Several countries are also exploring legalization. In 2021, Goh and team decided it was time to venture into the industry and they launched WeedHub out of Thailand.“Our intention is to gather all businesses that sell or promote cannabis-based products (in this case, cannabidiol or CBD) and provide the audience with a more informed option and knowledge rather than depending on friend-of-friend sources,” Goh explains. The company's other target markets are Cambodia, Laos, and Vietnam where it has local partners in the supply chain.