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Trulieve First in Florida Market to Offer Live Diamonds

Trulieve Cannabis Corp. announced the launch of Live Diamonds by Muse™. Live Diamonds are the latest innovation from Trulieve's state-of-the-art hydrocarbon extraction lab, the only one of its kind in the state of Florida.

The initial product release of 500 units sold out within 24 hours, and the company anticipates another batch of Live Diamonds to become available for sale in February 2022. The launch strain, White Fire Alien, exhibits subtle, natural flavors with a retail price of $45 for 0.5 grams. "The company is excited to be Florida's first and only dispensary to offer patients the benefits of high-quality cannabis concentrates produced through hydrocarbon extraction, especially Live Diamonds by Muse," said Kim Rivers, CEO of Trulieve.

Live Diamonds are created using a proprietary blend of propane and butane in their hydrocarbon extraction lab that has been frozen immediately at the time of harvest. The result of the "diamond mining" and production process locks in volatile terpenes and produces a strain-specific, full-spectrum cannabis concentrate that exhibits subtle, natural flavors. "Live" products are generally described as a truly enhanced experience in terms of flavor and appear to offer a broader set of effects for users.

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